Investor's Business Daily: Tech Philanthropy Seemingly On Upswing

Tech philanthropy can be a natural outgrowth of what a company already does.

In New York City, marketing analytics company SumAll has allocated 10% of its equity to a separate nonprofit, SumAll.org.

Nonprofits generally don't have the access to methods of measuring their work's impact that businesses do. But the same client-seeking techniques used by many companies are used by SumAll.org to identify families in New York City that are likely to become homeless, says SumAll.org Executive Director Stefan Heeke.

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